AIMA’s 30th Student Management Games (2026-27)

What is Business Management Simulation?

A Management Simulation is an interactive computer-based activity designed to mimic real-world business scenarios. It offers participants the chance to oversee a business encompassing various functional domains. Through this experience, they encounter realistic competition dynamics and acquire invaluable insights into managing it effectively. Participants make strategic business choices and witness their consequences firsthand using AIMA's proprietary software tools, namely 'AIMA BIZLAB EDGE & CHANAKYA'. At its core, Management Simulation embodies the principle of 'Learning by Doing', enabling participants to gain practical knowledge and skills through hands-on engagement.

Who can participate?

Students enrolled in MBA, PGDM, BBA, B. Com, Engineering, CFA, and equivalent professional programs are encouraged to join. Each institution may nominate a team consisting of up to 3-4 members. No prior experience in business simulation is necessary – simply bring your enthusiasm for learning and a determination to excel.

Sponsorship Options for Hosting Institutes

*GST as applicable

Sponsorship fee paid is non-refundable / non-adjustable.

For online registration, please visit https://simulation.aima.in

Schedule

*Date allocation on first come first serve basis

Contact Details

For Registration / Venue Host Contact

• Pradeep Kumar – Manager, M. 98714 13064 | E. pkumar@aima.in

For Principal Sponsor / Co-sponsors & Venue Host

• Ashu Sikri – Assistant Director, M. 9999978227 | E. asikri@aima.in

All India Management Association (AIMA)
Management House, 14, Institutional Area,
Lodhi Road, New Delhi - 110003, INDIA

The Game Process

1. We use proprietary software "Chanakya" for the 3-day Business Simulation Programme(2 days Regional Prelims, 1 Day Regional Finale) that is conducted by the faculty from AIMA.
2. All participants are divided into team of 4 members. Each will be designated the position of CEO, CFO, COO, CMO to take care of each function of the company.
3. Hypothetical case scenario is presented to the participants. They have to take decisions to maximize the winning criteria. After every round new developments are intimated to them like strike by labor, increase in cost price etc. Case presented will be on a particular industry that we have developed, considering the real world conditions. For Example we have the Steel Industry case where there are 4 different finished products with different selling prices and two raw materials are required to produce these finished goods.
4. First day will start with short briefing of 1-2 hour that detail the simulation, followed by 5 Qtrs/ decision round of 2 hrs each that are spread over 2 days.
5. Teams will compete in the market to maximize pre-defined winning criteria by selling the company product line in the market.
6. Participants give their Decisions and we input them in our software "Chanakya". Based on the decisions taken by the whole group our dynamic programme calculates the winning criteria.
7. They will decide on the pricing of the product, advertising of the product, taking bank loan to maintain the cash flow, buy plant & machinery etc. All team members will take decision to out-perform their competitors.
8. We play 5 rounds and in each round we give market updates like change in labour cost for producing the finished good, increase in raw material cost, change in government policy that can increase taxation on the finished goods etc.
9. All decisions taken by team will affect their competitors too. For Example, one team Advertising will be able to sell more in the market compared to others who are not spending on advertisements.
10. Exercise covers all aspects of business i.e. Finance, Marketing, Operations etc. A whole lot of decisions need to be taken by a team in each round, so all 4 members have to participate closely to meet the deadline.

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