Highlights

Student Management Games

Student Management Games-2023-24

What is Business Management Simulation?

Management Simulation is a computer-based event that simulates a business scenario. It creates an opportunity for the participants to manage a business with multiple functional areas. They get to experience active competition and gain the necessary perspective to handle it. They take strategic business decisions and see the impact through AIMA’s indigenously developed software ‘CHANAKYA’. The essence of Management Simulation is ‘Learning by Doing’.

Eligibility

A team of maximum 3-4 members can be nominated by the institution. Students of MBA, PGDM, BBA, B.Com, Engineering, CFA & equivalent professional Programmes of any college or institution can participate.

These are organised primarily for students at business schools and professional/academic institutes to help them hone their decision-making skills in a realistic simulated business environment. SMG is National Championship played across the country. Management Simulation is a Computer based event that simulates a Business Scenario. It creates an opportunity for the participants to manage a business with multiple functional areas. They get to experience active competition and the perspective to handle it. They take strategic business decisions and see the impact through AIMA’s indigenously developed software ‘CHANAKYA’. The essence of Management Simulation is ‘Learning by Doing’. All kinds of students can participate including Engineering, Sciences, Business, anybody who aspires to be a part of the Corporate World. One could be in a Graduate or Post Graduate School. The entire module works even better for students coming from a non-commerce/business background, it gives them a learning that elevates their exposure/experience scale instantaneously over their peers.

SMG is held during October – April of every calendar year. Since launch of SMG in 1997, over 20,000 students from 350 B-Schools and other institutions have benefited from this unique learning experience in a competitive environment in the process develop business acumen through Business Simulation.

Prize

Winner Team Team Trophy, Medals, certificates & Avon Cycles
Runner Up I Team Team Trophy, Medals, certificates & Gift Hampers
Runner Up II Team Team Trophy, Medals, certificates & Gift Hampers

College Participation / Sponsor CollegeFee

Teams & Benefits Fee (Excluding GST)
5 Team Rs 10,000 + GST
11 Teams Rs 20,000 + GST
21 Teams Rs 40,000 + GST

Dates & Regions (Offline Rounds)

SMG

Bhopal

31 Oct - 2 Nov 2023

Ahmedabad

4 – 6 Jan 2024

Chennai

23 – 25 Jan 2024

Hyderabad

7 - 9 Feb 2024

Mumbai

13-15 Feb 2024

Ghaziabad

5 - 7 Mar 2024

Bengaluru

13 - 15 Mar 2024

Coimbatore

20 - 22 Mar 2024

Meerut

27 - 29 Mar 2024

Kanpur

6 - 8 Apr 2024

Panipat

11- 13 Apr 2024

Pune

Apr-2024

Semi-Final &National Finale April 2024

Brochure SMG 2024

The Game Process

  1. We use proprietary software "Chanakya" for the 3-day Business Simulation Programme(2 days Regional Prelims, 1 Day Regional Finale) that is conducted by the faculty from AIMA.
  2. All participants are divided into team of 4 members. Each will be designated the position of CEO, CFO, COO, CMO to take care of each function of the company.
  3. Hypothetical case scenario is presented to the participants. They have to take decisions to maximize the winning criteria. After every round new developments are intimated to them like strike by labor, increase in cost price etc. Case presented will be on a particular industry that we have developed, considering the real world conditions. For Example we have the Steel Industry case where there are 4 different finished products with different selling prices and two raw materials are required to produce these finished goods.
  4. First day will start with short briefing of 1-2 hour that detail the simulation, followed by 5 Qtrs/ decision round of 2 hrs each that are spread over 2 days.
  5. Teams will compete in the market to maximize pre-defined winning criteria by selling the company product line in the market.
  6. Participants give their Decisions and we input them in our software "Chanakya". Based on the decisions taken by the whole group our dynamic programme calculates the winning criteria.
  7. They will decide on the pricing of the product, advertising of the product, taking bank loan to maintain the cash flow, buy plant & machinery etc. All team members will take decision to out-perform their competitors.
  8. We play 5 rounds and in each round we give market updates like change in labour cost for producing the finished good, increase in raw material cost, change in government policy that can increase taxation on the finished goods etc.
  9. All decisions taken by team will affect their competitors too. For Example, one team Advertising will be able to sell more in the market compared to others who are not spending on advertisements.
  10. Exercise covers all aspects of business i.e. Finance, Marketing, Operations etc. A whole lot of decisions need to be taken by a team in each round, so all 4 members have to participate closely to meet the deadline.

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Gallery

2022-23

  • SMG 2022-23

2019

  • SMG 2019
  • SMG 2019
  • SMG 2019

2018

  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018
  • SMG 2018

2017

  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017
  • SMG 2017

The Past Winners

  • National Winners – PIET, Panipat
    Runners Up – Dayananda Sagar Institutions, Bengaluru
    Runners Up II – PSG Institute of Management, Coimbatore
    SMG SMG 2022-23 (450 Teams)
  • National Winners – Pacific University, Udaipur
    Runners Up – Pacific University, Udaipur
    Runners Up II – Pacific University, Udaipur
    SMG SMG 2021(200 Teams)
  • National Winners – Amrita School of Business, Coimbatore
    Runners Up – Xavier Institute of Management and Entrepreneurship, Bangalore
    Runners Up II – G. H. Raisoni Institute of Management, Jalgaon
    SMG 2019 (128 teams)
  • National Winners – GRG School of Management Studies, Coimbatore
    Runners Up – SGT University (Faculty of Commerce & Management), Gurgaon
    Runners Up II – FMS, Pacific University, Udaipur
    SMG 2018 (175 teams)
  • Winners - Master School of Management, Meerut
    Runners Up - Pacific University, Udaipur
    Runners Up II - Ramaiah Institute of Management, Bangalore
    SMG 2017 (120 Teams)
  • Southern Winner - IIM Bangalore
    Western Winner - Pacific Institute of Management
    Northern Winner - Pacific Inst of Management
    SMG 2016 (125 Teams)
  • Winner - MDI, Gurgaon
    Runners Up - MSM, Meerut
    Runners Up II - FMS, Pacific University
    SMG 2015 (180 Teams)
  • Winner - FMS, Pacific University
    Runners Up - FMS. Pacific University
    Runners Up II - NDIM- New Delhi
    SMG 2014 (202 Teams)
  • Winner - FMS, Pacific University
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runners Up II - Institute of Mgmt, Nirma University, Ahmedabad
    SMG 2013 (250 Teams)
  • Winners - FMS, Pacific University
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runner Up II - MSM, Meerut
    SMG 2012 (280 Teams)
  • Winner - ICAI, Kolkata
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runners Up II - Calcutta Business School.
    SMG 2011 (265 Teams)
  • Winners- MSM, Meerut
    Runners Up- BBCIT, Hyderabad
    Runner Up II- SKIM, Coimbatore
    SMG 2010 (279 Teams)
  • Winners - NILM, New Delhi
    Runners Up - MSM, Meerut
    Runners Up II - MSM, Meerut
    SMG 2009 (278 Teams)
  • Winners - ICFAI Business School, Mumbai
    2nd - ICFAI Business School, Mumbai
    3rd - BBCIT, Hyderabad
    SMG 2008 (275 Teams)
  • Winners - ICFAI Business School, Mumbai
    2nd - MSM, Meerut
    3rd - Xavier Vignana Jyoti, Hyderabad
    SMG 2006 (231 Teams)
  • Winners - PSG Tech, Coimbatore
    2nd - BIM, Trichy
    3rd - ICFAI Business School, Mumbai
    SMG 2005 (211 Teams)
  • Winners - IIFM, Bhopal
    2nd - Institute of Finance Bangalore
    3rd - International Management, Bangalore
    SMG 2004 (166 Teams)
  • Winner - SIIB, Pune
    2nd - MSRIM, Bangalore
    3rd - ICFAI Business School, Mumbai
    SMG 2003 (166 Teams)
  • Winner - FMS, Delhi
    2nd - GRD Institute of Management, Coimbatore.
    3rd - GRD Institute of Management, Coimbatore.
    SMG 2002 (147 Teams)