Student Management Games - 2020-21

These are organised primarily for students of business schools and professional/academic institutes to help them hone their decision-making skills in a realistic simulated business environment. SMG is a National Championship played across the country. These Games are computer-based Business Simulation that imitate market and economic reality. Students get the opportunity to experience the management methodologies, tools and techniques in real life. All kinds of students can participate including Engineering, Sciences, Business, anybody who aspires to be a part of the Corporate World. One could be in a Graduate or Post Graduate School. The entire module works even better for students coming from a non-commerce/business background, it gives them a learning that elevates their exposure/experience scale instantaneously over their peers.

SMG is held during August - September - October of every calendar year. Since launch of SMG in 1997, over 12,000 students from 250 B-Schools and other institutions have benefited from this unique learning experience in a competitive environment in the process develop business acumen through Business Simulation.

For Online Registration

Brochure SMG 2020-21

Dates & Regions (Online Rounds) SMG 2020-21

Southern & Western 24th - 25th March 2021
Eastern & Northern 31st March - 1st April 2021
Semi-Final 2nd April 2021
National Finale - 3rd April 2021

The Game Process

  1. We use proprietary software "Chanakya" for the 2 day Business Simulation Programme that is conducted by the faculty from AIMA.
  2. All participants are divided into team of 4 members. Each will be designated the position of CEO, CFO, COO, CMO to take care of each function of the company.
  3. Hypothetical case scenario is presented to the participants. They have to take decisions to maximize the winning criteria. After every round new developments are intimated to them like strike by labor, increase in cost price etc. Case presented will be on a particular industry that we have developed, considering the real world conditions. For Example we have the Steel Industry case where there are 4 different finished products with different selling prices and two raw materials are required to produce these finished goods.
  4. First day will start with short briefing of 1-2 hour that detail the simulation, followed by 5 Qtrs/ decision round of 2 hrs each that are spread over 2 days.
  5. Teams will compete in the market to maximize pre-defined winning criteria by selling the company product line in the market.
  6. Participants give their Decisions and we input them in our software "Chanakya". Based on the decisions taken by the whole group our dynamic programme calculates the winning criteria.
  7. They will decide on the pricing of the product, advertising of the product, taking bank loan to maintain the cash flow, buy plant & machinery etc. All team members will take decision to out-perform their competitors.
  8. We play 5 rounds and in each round we give market updates like change in labour cost for producing the finished good, increase in raw material cost, change in government policy that can increase taxation on the finished goods etc.
  9. All decisions taken by team will affect their competitors too. For Example, one team Advertising will be able to sell more in the market compared to others who are not spending on advertisements.
  10. Exercise covers all aspects of business i.e. Finance, Marketing, Operations etc. A whole lot of decisions need to be taken by a team in each round, so all 4 members have to participate closely to meet the deadline.

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Sponsors and Venue Hosts

  • Associate Sponsors





The Winners

  • National Winners – Amrita School of Business, Coimbatore
    Runners Up – Xavier Institute of Management and Entrepreneurship, Bangalore
    Runners Up II – G. H. Raisoni Institute of Management, Jalgaon
    SMG 2019 128 teams
  • National Winners – GRG School of Management Studies, Coimbatore
    Runners Up – SGT University (Faculty of Commerce & Management), Gurgaon
    Runners Up II – FMS, Pacific University, Udaipur
    SMG 2018 Teams 175
  • Winners - Master School of Management, Meerut
    Runners Up - Pacific University, Udaipur
    Runners Up II - Ramaiah Institute of Management, Bangalore
    SMG 2017 Teams 120
  • Southern Winner - IIM Bangalore
    Western Winner - Pacific Institute of Management
    Northern Winner - Pacific Inst of Management
    SMG 2016 Teams 125
  • Winner - MDI, Gurgaon
    Runners Up - MSM, Meerut
    Runners Up II - FMS, Pacific University
    SMG 2015 Teams 180
  • Winner - FMS, Pacific University
    Runners Up - FMS. Pacific University
    Runners Up II - NDIM- New Delhi
    SMG 2014 Teams 202
  • Winner - FMS, Pacific University
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runners Up II - Institute of Mgmt, Nirma University, Ahmedabad
    SMG 2013 Teams 250
  • Winners - FMS, Pacific University
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runner Up II - MSM, Meerut
    SMG 2012 Teams 280
  • Winner - ICAI, Kolkata
    Runners Up - Institute of Mgmt, Nirma University, Ahmedabad
    Runners Up II - Calcutta Business School.
    SMG 2011 Teams 265
  • Winners- MSM, Meerut
    Runners Up- BBCIT, Hyderabad
    Runner Up II- SKIM, Coimbatore
    SMG 2010 Teams 279
  • Winners - NILM, New Delhi
    Runners Up - MSM, Meerut
    Runners Up II - MSM, Meerut
    SMG 2009 Teams 278
  • Winners - ICFAI Business School, Mumbai
    2nd - ICFAI Business School, Mumbai
    3rd - BBCIT, Hyderabad.
    SMG 2008 Teams 275
  • Winners - ICFAI Business School, Mumbai
    2nd - MSM, Meerut
    3rd - Xavier Vignana Jyoti, Hyderabad
    SMG 2006 Teams 231
  • Winners - PSG Tech, Coimbatore
    2nd - BIM, Trichy
    3rd - ICFAI Business School, Mumbai
    SMG 2005 Teams 211
  • Winners - IIFM, Bhopal
    2nd & 3rd - Institute of Finance & International Management, Bangalore.
    SMG 2004 Teams 166
  • Winner - SIIB, Pune
    2nd - MSRIM, Bangalore
    3rd - ICFAI Business School, Mumbai.
    SMG 2003 Teams 166
  • Winner - FMS, Delhi
    2nd & 3rd - GRD Institute of Management, Coimbatore.
    SMG 2002 Teams 147